GERM-X Conceptual Advertisement Series: Sharing is Caring.
In this advertisement series, I worked with a partner to take on an interesting advertisement series that utilized strong imagery and a witty ironic punchline to drive home the point of using a hand sanitizer product. In the project, I was responsible for much of the conceptual vision and photo shooting of the project. The end result was a series of advertisements that are gross, but effectively make our viewers want to clean their hands.
Mockup
Case Brief
